Pricing Model Comparison
Pay-Per-Lead vs. Retainer: Which Model Wins for Peptide Clinics?
Retainer agencies charge thousands per month regardless of results. PeptideLeads charges $60 per exclusive patient lead. No retainer, no ad spend, no contract. Here is the full comparison.
Side-by-Side Comparison
See how the traditional retainer model stacks up against PeptideLeads' pay-per-lead pricing for peptide therapy clinics.
| Traditional Retainer | PeptideLeads ($60 per Lead) | |
|---|---|---|
| Pricing Model | Fixed monthly retainer ($3K-$10K/mo) | $60 per exclusive lead. Pay only for delivered leads |
| Monthly Cost | $5,000-$15,000+ (retainer + ad spend) | Varies by package. Paid upfront, undelivered leads refunded |
| Ad Spend | You pay $2,000-$5,000+/mo on top of retainer | We cover all ad costs. $0 from you |
| Setup Fees | $1,000-$5,000 upfront | $0. No setup fees ever |
| Commitment | 3-6 month contracts typical | No monthly retainer, no long-term contract |
| Lead Quality | Mixed, many unqualified leads | Verified & pre-qualified with name, phone, email |
| Risk | You pay regardless of results | Undelivered leads refunded. Bad leads flagged within 72 hours are replaced or refunded |
| Scalability | Need to renegotiate contract to scale | Scale up or down instantly. No renegotiation |
Understanding Both Models
The retainer model is the traditional approach used by most marketing agencies. You pay a fixed monthly fee, typically $3,000 to $10,000, regardless of whether you receive any leads. On top of that retainer, you are responsible for ad spend ($2,000 to $5,000 or more per month) and often an upfront setup fee ($1,000 to $5,000). For a peptide therapy clinic, this means committing $7,000 to $20,000 before seeing a single patient lead.
The pay per lead model, pioneered by PeptideLeads for the peptide therapy space, flips this entirely. You pay $60 per exclusive lead upfront as a package. There is no monthly retainer, no long term contract, no ad spend responsibility, and no setup fee. Every lead is delivered in seconds to your CRM, email, or Google Sheets with the consent record attached, and the patient lands on your booking page the moment they submit. Undelivered leads are refunded. Close rates on these leads run from 5 to 30 percent depending on how fast your team follows up, with 10 percent a typical starting point.
For most peptide clinics, the math is straightforward. A retainer agency might deliver 20 to 40 leads per month for a total cost of $7,000 to $15,000, that is $175 to $750 per lead. With PeptideLeads, 50 leads cost $3,000 at $60 each. At an illustrative 10 percent close rate the cost per acquired patient is $600, and at 30 percent it drops to $200. The savings are significant, and the risk is eliminated because you never pay for a month with zero results.
The retainer model also creates misaligned incentives. An agency collecting a fixed monthly fee has no financial motivation to improve your lead volume or quality. They get paid either way. With pay per lead pricing, our revenue is directly tied to your results. If we don't deliver, you get refunded. That alignment is why pay per lead pricing consistently outperforms retainer models for peptide therapy clinics.
The Verdict
Why Pay-Per-Lead Wins for Peptide Clinics
- Leads close at 5 to 30 percent depending on follow up speed, so calling within the hour is the biggest lever on your cost per patient
- No ad spend responsibility: PeptideLeads covers all advertising costs so you never worry about wasted budget
- No monthly retainer, no long-term contract: scale up or down without renegotiating
- Aligned incentives: our revenue depends on delivering results, so we are as invested in your growth as you are
- Lower cost per acquired patient: $60 a lead, or $600 per patient at a 10 percent close rate, vs $175 to $750 per lead with a typical retainer agency
- Verified lead quality: every lead is pre-qualified with name, phone, email, and treatment interest before delivery
- Peptide therapy specialization: our campaigns are built exclusively for peptide patient acquisition, not generic healthcare
- Predictable ROI: you know exactly what each lead costs, making it easy to calculate your return on investment
FAQ
Frequently Asked Questions
What is the difference between pay-per-lead and retainer pricing?
With a retainer model, you pay a fixed monthly fee ($3,000 to $10,000 or more) regardless of results. With PeptideLeads you pay $60 per exclusive patient lead, upfront as a package. No monthly retainer, no long term contract, we cover all ad spend. Undelivered leads are refunded.
How much does a typical retainer agency charge peptide clinics?
Most retainer based marketing agencies charge peptide clinics between $3,000 and $10,000 per month, plus ad spend ($2,000 to $5,000 or more), plus setup fees ($1,000 to $5,000). With PeptideLeads, your only cost is $60 per lead, paid upfront as a package. We cover all ad spend, there are no setup fees, and undelivered leads are refunded.
Do I still have to pay for ad spend with PeptideLeads?
No. PeptideLeads covers all advertising costs. You pay $60 per lead upfront as a package and nothing else. No monthly retainer, no long term contract, no ad spend, no setup fees, no hidden costs.
What if I get bad leads with a pay-per-lead model?
At PeptideLeads, every lead is verified before delivery. Each lead includes a real name, phone number, email, and expressed interest in peptide therapy. If a lead doesn't meet our qualification standards, we replace it at no charge.
Can I switch from a retainer agency to PeptideLeads mid-contract?
Yes. Many clinics run PeptideLeads alongside their existing agency to compare results before fully switching. Since we have no long-term contract and undelivered leads are refunded, there is zero risk in testing our model while your current retainer contract winds down.
Ready to Stop Paying Retainers?
Switch to the pay per lead model trusted by peptide therapy clinics nationwide. $60 per exclusive lead. No retainer, no ad spend, no risk.
Or email us directly: info@peptideleads.com